The Associative Experience | QlikView’s Overwhelming Advantage

QlikView Business Intelligence SoftwareThis QlikView Technology White Paper illuminates the inner workings of QlikView’s associative architecture and explains how it fundamentally improves the way people conduct business analysis.

The core question this paper answers is, “What is an ‘associative experience’ and how does it help people make the best business decisions?” To do so, it explains how fundamental differences in underlying technology make QlikView’s associative experience different from the experience people have with other BI tools.

The intended audience includes tech-savvy business decision makers and IT pros who are evaluating QlikView.