What is CRM?

Customer Relationship Management (CRM) is the system by which businesses communicate effectively with their prospects, customers, contractors, suppliers and even their own employees. CRM is the most effective way of communicating effectively with business opportunities and stakeholders.

Losing a customer is very expensive and we all know how hard and costly it is to gain new customers. On average companies lose between 10 per cent and 30 per cent of their customers and in tough economic times this increases.

Effective CRM is one of the key methods to retain and build better relationships with your customers by tracking your interactions, including information on their likes/dislikes, changes in management or preferences. It also allows you to create reminders, meaning you don’t have to rely on your memory in order to make ongoing contact with your customers!

Implementing and using a successful CRM system also allows you to be strategic in your pursuit of potential prospects by retaining information on them and how and when you interact with them. It also provides you with the ability to have a better view of your pipeline and reduce the closing cycle.

Whilst many companies have a CRM system in place, what they don’t have is an effective CRM software solution. Greentree’s CRM suite provides a software solution that can be easily modified to suit your business using parameter driven software that allows you to define how your organisation should work.

It allows you to accurately record and manage the organisations you come into contact with, including unlimited hierarchical relationships. This means you can have all the details of branches, groups or subsidiaries all in the one place and connected to one another. It is fully compatible with Microsoft Outlook, meaning that you can publish contacts, tasks and appointments to your current Outlook setup.

Greentree is a completely on-line, real-time integrated system. A single point of data entry updates all relevant areas instantaneously. So as prospects are turned into customers, a new customer account is created and can be maintained from Accounts Receivable or CRM . Greentree’s CRM also integrates fully with Accounts Payable, Inventory, Requisitions, Sales Orders, Job Costing and General Ledger.