Halifax Vogel Group

Case Study | Halifax Vogel
(imports and distributes graphics media, industrial fabrics, decorative building products and exhibition systems throughout Australasia)

Greentree

CHALLENGE Halifax Vogel needed to find a system that could handle the many levels of complexity their businesses undertook, whilst offering a sophisticated workflow to turn complexity into simplicity.

SOLUTION Greentree provided the unique opportunity for users to personalise their desktop based on the tasks they needed to perform and information they needed to access. This meant users got a unique, uncluttered view of exactly what they needed to see.

RESULTS One integrated system that integrated multiple disparate systems, databases and spreadsheets.

Struggling with a system that simply wasn’t coping with the demands of increasing levels of complexity prompted a visit to a business software tradeshow where, on the face of it, at least 12 offerings could achieve what Halifax Vogel CEO Bruce Rayment was looking for – sophisticated workflow capability.

After navigating their way out of the software maze using a well-considered and exhaustive list of key evaluation criteria, the assessment team narrowed the race down to two software companies before deciding that Greentree’s workflow capability stood out.

The decision clincher for Bruce had nothing to do with whether Greentree was built on the Jade database, or any other technical considerations for that matter. It was simply the opportunity for users to personalise the desktop based on the tasks they needed to perform and information they needed to access. This meant users got a unique, uncluttered view of exactly what they needed to see, which Bruce says significantly changed and improved the flow of information around the business.

Greentree effectively rolled into one integrated system multiple disparate systems, databases and spreadsheets which, coupled with business growth, were responsible for the increasing complexity of the business. Integration has effectively eliminated manual processes, reduced huge amounts of data entry time and significantly improved information flows. This has added even greater impetus to the workflow gains associated with the active desktop customisation.

Bruce concedes that they’re only scratching the surface of the power of Greentree, but the scope for further development as the resource becomes available is something he’s looking forward to unleashing.

As far as Bruce is concerned, it’s mission accomplished in terms of achieving the goals of more workflow efficiency and eliminating manual processes and systems.

He’s confident that Halifax Vogel will be growing into Greentree over the next 10 years or more.

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